The revolution starts…how?

I’m a Steve Earle fan – as much for his politics as his music – so it’s with no small amount of dismay that I read this in today’s Back Seat column in The O:

He’s (Earle) also the fellow who recently sold the title track of that album (The Revolution Starts Now) to Chevy for a truck commercial. Ack! The Chicago Tribune quoted his business manager thusly: “It’s just a business decision we decided to make, and we went with it.”

Mr. Self-Righteous Lefty, who bashes country crooner and Ford shill Toby Keith, is admittedly a step up from former Chevy pitchman and well-known geezer Bob Seger.

But, hot dang, you can’t get a more phony combo than Marxism and the Silverado Half-Ton.

(fill in your scathing rejoinder here – I’m fresh out…)

4 Comments so far

  1. Jack Bog (unregistered) on August 22nd, 2005 @ 10:06 pm

    Steve has something like six ex-wives to support. As I once heard him joke, “I’m starting to think it might be me.” He needs the money.

    And if you are a musical genius, does it matter what the commuting column editor of the Portland Oregonian thinks?

    A: “So what do you do?”

    B: “I edit the commuting column for the Portland Oregonian.”

    A: (Coffee shooting out of nose.) “No, come on, really, what do you do?”


  2. Benkay (unregistered) on August 22nd, 2005 @ 11:03 pm

    Hey, he’s making money and fighting the man. He gets a distribution deal into the most valuable ears for a communist propaganda writer! What is there to complain about?


  3. Russell Shaw (unregistered) on August 23rd, 2005 @ 5:20 am

    Trying to exist within a system that does not respect angry eccentricity will make you crazy. Sometimes too crazy for a spouse with conflicted values to handle.

    So maybe Steve is now using the materialistic creations of the capitalist system to extract his due.

    At least Steve needs the money. What Steve Earle is far more excusable than:

    Bob Dylan selling the rights to the revolutionary, anti-materialism, anti-greed “The Times They Are A-Changin'” to Kaiser Permanente, a key part of the greedy health care establishment, or;

    Former revolutionary singer-songwriter Richie Havens (remember that great rendition of “Freedom” he sang at Woodstock?) now singing jingles for a brokerage house- a key cog in the materialistic capitalist machine he once decried in song?


  4. Eric Rife (unregistered) on October 4th, 2005 @ 11:26 pm

    Well, I’ll be the first to say how disappointing it was to hear “The Revolution Starts Now” being used to sell Chevy trucks. And it was like an arrow through my heart when I heard “London Calling” being used to sell Jaguars.
    I’ve seen the Who selling Hummers, the Buzzcocks and the Smiths selling VWs, Madness selling Levis and the Ramones selling half a dozen different things. And it kills me!

    But I don’t have to pay these people’s bills. It’s their work and they have the right to do whatever they want with it. I wish they wouldn’t, but hey ….

    On the other hand, I’ve developed an appreciation for the Statler Brothers, Loretta Lynn & Conway Twitty as I cruise the streets of San Andreas, ruthlessly gunning down cops and running over innocent pedestrians in my bid to be the baaaaaadest motherfucker to ever play Grand Theft Auto. Yeehaw!



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