Here’s the template for tonight’s news at 11- *every* night’s news

11:01 p.m.- White trash meth bust. Neighbor: “we suspected something was wrong when we saw cars pull up there at all hours of the day and night.”

11:03 p.m.- Coverage of robbery perpetrated by tweaker(s).

11:05 p.m.- Child molester bust/search.

11:07 p.m.- Helicopter footage of major Interstate fender-bender.

11:09 p.m.- Baghdad suicide car bomb.

11:11 p.m.- Mattress commercial.

11:12 p.m.- Car commercial.

11:15 p.m.- Weather person appears at desk,a minute of small talk with other anchors.

11:16 p.m.- General weather details, followed by teaser.

11:18 p.m.- Ads from a bank and another automobile dealer consortium.

11:20 p.m.- Weather in more detail. Coast to Cascades flyover special F/X.

11:23 p.m.- Sports anchor appears at desk, a minute of small talk.

11:24 p.m.- Cut-away to promo teaser for program immediately following news: Leno, Letterman, Frightline,etc.

11:26 p.m.- Sports anchor reappears. Mariners lose. Beavs and Ducks practice.

11:28 p.m.- Cut away for more ads.

11:30 p.m.- Quick promo tied in to an entertainment show carried on network affiliated with this station.

11:32 p.m.- Human interest “awww..”- cat/dog/baby/gerbil falls five miles and lives!

11:33 p.m.- Fade out to canned, strings-and-brass theme song identical to those used in other cities.

Arghhh!

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4 Comments so far

  1. newsi (unregistered) on August 26th, 2005 @ 8:19 am

    you seem surprised.

  2. Markalope (unregistered) on August 26th, 2005 @ 8:57 am

    Only ONE mattress commercial?

  3. Russ (unregistered) on August 26th, 2005 @ 3:10 pm

    Yea, Markalope, that unspecified ad segment at 11:28 p.m. probably has another mattress ad.

  4. RAH (unregistered) on August 28th, 2005 @ 12:48 pm

    I would think the 11pm news would be a good time to have mattress ads - a lot of folks watching late-night TV are in bed anyway, thinking about how awful their old mattresses have become.


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