The Warning Signs of Christmas

I’ve been waiting for it. With the arrival of The Tree in Pioneer Courthouse Square, I knew it was looming on the horizon. And it finally found me: The Starbucks Red Cup loomed over me from a billboard on Canyon Boulevard this morning.

I’ve probably been spared from running into it thus far this season because I’ve officially quit going to Starbucks. In past years I’ve walked into a local Starbucks in the weeks before Thanksgiving only to be assaulted by Red Cup merchandise, gingerbread lattes, peppermint shard-laced brownies, and a sea of crimson beverage holders.

I’ve been bitching online about the Red Cup since 2005, and I surfed over to www.TheRedCup.com to see what was new this year, only to get a 404 error. What?!? Surely someone at Starbucks International Inc. didn’t forget to renew the domain registration on a piece of intellectual property as valuable as that!

No, of course not. Instead, Starbucks wants you to visit ItsRedAgain.com, which is even more smugly pretentious than The Red Cup was, if you can wrap your head around that.

How does this effect me, you ask, since I no longer patronize their shops? Because I work downtown. And that means I will be seeing those *$%@!! scarlet badges of corporate coffee in every other gloved hand for the next several months.

Bah.

1 Comment so far

  1. atlas (unregistered) on November 17th, 2006 @ 10:56 am

    Ah, the red cup… thanks for the link.



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