About once a month or so while I’m waiting for the train to go to work, I’m approached by a well-dressed man or woman (or sometimes a teenager in a suit) who politely asks if I’d like some reading material. And every time, I politely refuse as soon as I see that it’s an issue of The Watchtower.

I never see anybody else accept a copy, either, and I alway wonder what their handout ratio is — my guess is that they do about as well as the folks who ask for change, if not worse. But maybe all they need to do is make it a bit more sexy or something — at least the cover — to get people to grab a copy. Make it more like a comic, make it pop, give me the promise of a little action or something rather than the usually dull picture of… a watchtower or whatever else is on the cover in muted tones.

By the way, this is my favorite page on the JW website (not that I spent a lot of time there, but I’m sure there’s plenty of golden content), especially the two sets of eyes just about getting it on at the top of the page — see, THIS is what the magazine needs! I’d buy that for a dollar.