So, tell me about yourself

Here’s a tip to restaurants. If you feel the need to have a Web site, keep it updated and put information on it that potential customers may want to know. This proves to be quite helpful if you’re making dinner arrangements and want to make sure everyone in your dinner party is cool with the options available.

Here are a few additional suggestions for your consideration:

If you’ve been open for more than say, two months, having a site that says “coming soon” doesn’t cut it. (I’m looking in your direction Green Dragon.)

And if you’re a new restaurant, don’t aim so high that you go live with a near-empty site. I understand you’re spending time prepping the menu and getting things just right. Thus, stick with a one page site that gives some basic details and then build up from there.

Case in point, Tondero, a new restaurant that opened downtown. If you click on “Bar,” for example, you’ll find…nothing. Not one word of content. In fact, if you look around the site, you won’t find menus or any details about the food they serve outside the “South American/Latin/Caribbean” banner.

Finally, if your site does not work in my browser (Firefox) or makes it crash, I will be that much more hesitant to visit your establishment because I’ll likely find something else wrong once I arrive.

To recap, keep the site simple, keep it updated, and keep it compatible.

6 Comments so far

  1. McAngryPants (unregistered) on December 23rd, 2007 @ 9:04 am

    Exactly! Lack a of attention to a web presence is a stumbling block that lots of poorly run joints have. At the fucking least…have your address, phone number, and hours of operation.

    I fear that Green Dragon’s crappy www site, coupled with their crappy service on the right side of their joint, shows a lack of attention to detail by their owners. Hope they get their stuff together.

  2. brewcaster (unregistered) on December 23rd, 2007 @ 9:47 am

    But Green Dragon used Flash to animate their “Coming Soon” website…. something about that confuses me.

  3. dieselboi (unregistered) on December 23rd, 2007 @ 10:27 am

    I actually disagree. One thing I’m getting tired of is businesses trying to do more than their core competency. If you’re a wine bar, don’t try to also be a fru fru cocktail locale, just focus on what you know. If you are a coffee shop, don’t try to do high end lunch sandwiches, it just doesn’t work.

    If you are a chef opening a new place, focus on the food and menu and service instead of a website. You’re no web designer and it will hurt you.

    Just a thought.

  4. Random Citizen (unregistered) on December 23rd, 2007 @ 11:29 am

    Diesel, I don’t see that we’re disagreeing. I don’t believe that every restaurant/eatery *needs* a Web site, however, if they’re going to make the investment to create a Web presence, they need to do it right.

    There are some great restaurant sites across the Internet and then there are others who should have spent the hosting, HTML and/or Flash development and other related fees elsewhere, like on their food.

  5. Aaron B. Hockley (unregistered) on December 23rd, 2007 @ 11:31 am

    Dieselboi said “If you are a chef opening a new place, focus on the food and menu and service instead of a website. You’re no web designer and it will hurt you.”

    Agreed. But you’re probably not a tax accountant or lawyer either. I’m guessing you’ve hired professionals for those services. You should be able to hire a web person, even just for a one-page “here’s our location, hours, and menu summary”, to take care of that. And a basic site shouldn’t cost an arm and a leg.

  6. Aaron B. Hockley (unregistered) on December 23rd, 2007 @ 11:36 am

    Another thought: it’s 2007. Not having a website is akin to not having a yellow pages listing. Sure, you can probably get by without one, but you’re going to lose some business.

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